Globe Education Network Library / Research by Topic / Marketing

Marketing Research Guide

Articles and Databases	Magazines, Journals, and Newspapers
Books and E-Books	Websites
What are you looking for?	Professional Organizations
Ask a Librarian	Related Guides

Research Tip: Marketing resources are continuously updated. Use current versions of a marketing resource because these resources are based on demographic as well as socioeconomic trends.

Articles and Databases

MultiSearch - What is this?

Additional Databases

ABI/INFORM Complete

Books 24x7

Business Economics & Theory Collection

Business Source Premier

CREDO Reference

Encyclopedia Britannica

First Research

GreenFILE

LexisNexis Academic

ProQuest Newsstand

Regional Business News

Value Line

Magazines, Journals, and Newspapers

You can find magazines in the campus libraries by searching the Journal Search or the Library Catalog.
Search the Journal Search for additional electronic versions of magazines, journals, and newspapers.

Examples of magazines that you may find:

Advertising Age

Bloomburg Businessweek

Consumer Reports

Marketing Management

Selling Power

Books and Ebooks

Search tips:

Try keywords like: marketing, advertising, ebusiness, ads, merchant, forum, emarkets, B2B, B2C, business, banner, data mining, disintermediation, ezine, exclusive, email, guerilla marketing, host, impression, imprint, media kit, marketing plan, permission marketing, rate card, rich media, viral marketing, account executive, agency
Search broad keywords because you're not searching the entire content of the ebook yet.
In the Library catalog, to find only Ebooks: narrow your search results by clicking on format > electronic.
Log in to ebooks with the same information you use to log into your school email.

Websites

We recommend websites such as:

Internet Public Library: Marketing and Advertising Links: http://www.ipl.org/div/subject/browse/bus53.00.00/

SBA Marketing Plans http://www.sba.gov/smallbusinessplanner/manage/marketandprice/SERV_MARKETINGPLANS.html

Mplans Marketing Plan Examples http://www.mplans.com/sample_marketing_plans/

MORE! Take a look at the GEN Library's Delicious Links for marketing topics

Or search the recommended links for all topics:

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What are you looking for?

Marketing Plans – Search ProQuest database for business plans or marketing plans
Advertising – Search the Library Catalog for Books and Ebooks
General Marketing Information by Industry – Search databases for "marketing" and industry name or NAICS code. For example: marketing AND 312120

Professional Organizations:

American Marketing Association http://www.marketingpower.com/Pages/default.aspx

Sales and Marketing Executives http://www.smei.org

SCORE http://www.score.org/index.html

MORE! Take a look at GEN Library's Delicious Links for marketing professional associations and organizations

Ask a Librarian

We can help with any part of the research process.

Related Guides

Tuesday September 13, 2011

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